Iwata Hints at New Marketing for DS - NintendoPals.net Nintendo Friend Codes Forum

Xander · 08-02-2009, 11:26 AM

Following this week's sour, but not unexpected, news of a 40 percent drop in hardware sales, Nintendo chief Satoru Iwata seems to be taking DS marketing in the direction of a personal device.

The shift would mean they want the unit to be seen as something everyone should own, not shared among a family. Basically, it means Nintendo wants everyone in the world to have a DS, which might seem obvious, and is an ambitious way to expand what analysts had seen as a somewhat saturated market.

Techradar's digest of a Nikkei article (subscription only) said the marketing will portray the DS as personal device "like a mobile phone," but I wouldn't take that to mean it's gonna get those capabilities sometime.

source

Seems plausile. I know I carry around my DSi nearly everywhere I go for the sake of being of a music player, camera, clock, and it's capable of going on the internet.

Sonicpro · 08-02-2009, 12:07 PM

I can't compare my iPhone and DSi but Nintendo should move into an Apple direction for advertising, only because I beilve Apple is great with advertisment. (And I study this kind of stuff) But Nintendo SHOULD NOT move into an Apple direction for hardware. I use my iPhone for features, music, camera, internet, text, ect. but use my DSi for games and battery. DSi gaming is much better... so let's keep it a gaming console not a phone.

I still

my iPhone and all of it's features but I

DSi games so much more.

Xander · 08-02-2009, 12:16 PM

Well, remember in Japan the DS already has things like digial books, TV tuners, GPS's...so in Japan, it already seems like an everyday sort of utility.

leezy97 · 08-03-2009, 12:59 AM

Interesting. I'm fascinated to know what they're planning.

Iwata Hints at New Marketing for DS
08-02-2009, 11:26 AM	#1 (permalink)
Xander Dr. Prof. of Wumbology Castle Smash Join Date: Apr 2007 Location: Castle Smash Posts: 7,520 Total Awards: 12 Friend Codes	Following this week's sour, but not unexpected, news of a 40 percent drop in hardware sales, Nintendo chief Satoru Iwata seems to be taking DS marketing in the direction of a personal device. The shift would mean they want the unit to be seen as something everyone should own, not shared among a family. Basically, it means Nintendo wants everyone in the world to have a DS, which might seem obvious, and is an ambitious way to expand what analysts had seen as a somewhat saturated market. Techradar's digest of a Nikkei article (subscription only) said the marketing will portray the DS as personal device "like a mobile phone," but I wouldn't take that to mean it's gonna get those capabilities sometime. source Seems plausile. I know I carry around my DSi nearly everywhere I go for the sake of being of a music player, camera, clock, and it's capable of going on the internet. __________________ Visit EndoftheWeekpodcast.com! Last edited by Xander; 08-02-2009 at 04:56 PM.


08-02-2009, 12:16 PM	#3 (permalink)
Xander Dr. Prof. of Wumbology Castle Smash Join Date: Apr 2007 Location: Castle Smash Posts: 7,520 Total Awards: 12 Friend Codes	Well, remember in Japan the DS already has things like digial books, TV tuners, GPS's...so in Japan, it already seems like an everyday sort of utility. __________________ Visit EndoftheWeekpodcast.com!


08-03-2009, 12:59 AM	#4 (permalink)
leezy97 Ice Cream Lover Australia Join Date: Jan 2009 Location: Australia Posts: 2,152 Total Awards: 11 Friend Codes	Interesting. I'm fascinated to know what they're planning. __________________ Thanks to Duchess and Imprezive!


08-02-2009, 12:07 PM	#2 (permalink)
Sonicpro Good Bye. Gone Join Date: Aug 2007 Location: Gone Posts: 1,663 Total Awards: 9 Friend Codes	I can't compare my iPhone and DSi but Nintendo should move into an Apple direction for advertising, only because I beilve Apple is great with advertisment. (And I study this kind of stuff) But Nintendo SHOULD NOT move into an Apple direction for hardware. I use my iPhone for features, music, camera, internet, text, ect. but use my DSi for games and battery. DSi gaming is much better... so let's keep it a gaming console not a phone. I still my iPhone and all of it's features but I DSi games so much more.