001
PS 91
@maren.koehler
- Followers184K
- Authenticity94
- ER6.8%
- Prior conversions11
Creator matchmaking, not creator outreach
Your matchlist in 48 hours.
The matchmaking layer for the creator economy — pairing brands with creators who actually move numbers. Drop a brief. We hand back a vetted shortlist of mid-tier creators, ranked by performance score, ready to ship in two working days.
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Vetted network of 38,500 mid-tier creators — we reject 71% of applicants.
- 02
Median launch in 41 hours. First creator content live in 5 days.
- 03
4.8× median creator ROI in the first 30 days for DTC clients.
Or skip the quiz — book a 20-minute strategy call with a campaign strategist.
By the numbers
The audited receipt behind 12,400+ pairings.
Every figure below is tracked in our attribution layer and reconciled monthly against client payouts, Shopify orders, and Meta + TikTok ad spend. Source: WiiPals 2024 platform audit.
12,400+
Brand–creator pairings shipped since 2019
94% activation rate
41h
Median onboarding-to-launch time
vs. 19-day industry-standard briefing cycle
4.8×
Median creator ROI, first 30 days
DTC: beauty, fitness, home goods
42%
Lower blended CPM than TikTok creator ads
2024 Triple Whale benchmarks
1,800+
brands served38,500
vetted creators$48.6M
creator payouts in 202499.97%
on-time payment rateCase study — Field & Fold
How Field & Fold shipped a 14-creator home-goods drop in 72 hours — and pulled a 5.6× return on creator spend.
A Brooklyn-based DTC home goods brand came to WiiPals on a Tuesday with a Saturday product drop and no creator relationships. By Friday morning they had fourteen creators briefed, contracted, and shipping content — eight on TikTok, four on Instagram, two on YouTube Shorts. The brief was matched to creators within the home, organization, and slow-living verticals with engagement-authenticity scores above 78.
5.6×
Return on creator ad spend, first 14 days, attributed via Triple Whale + Meta CAPI.
What made the difference was not a celebrity roster. It was a shortlist filtered by the performance-score model: mid-tier creators whose audiences actually watched their last three posts through to completion, and who had previously converted on warm-traffic offers for adjacent home brands. Field & Fold paid no talent fees — every creator was compensated on a hybrid CPA + flat model wired through WiiPals’ payouts tab.
The campaign launched inside 72 hours of brief submission. First creator content went live five days after onboarding. Total creator-driven attributed revenue: $311,400 on $55,600 in creator spend.
Read the full Field & Fold breakdown →The network
38,500 vetted mid-tier creators, indexed by performance score.
This is not a portfolio. It is a database. Filter by vertical, audience cohort, performance-score band, channel, and prior brand-category conversion. Every creator in the index has cleared a 71% rejection-rate quality bar.
Instagram
TikTok
YouTube
YouTube Shorts
Snapchat
Pinterest
Substack
Threads
Twitch
38,500 creators
71% rejection rate
002
PS 88
@devon.aesthetics
- Followers312K
- Authenticity91
- ER5.2%
- Prior conversions17
003
PS 86
@sasha.pilates
- Followers96K
- Authenticity89
- ER8.4%
- Prior conversions9
004
PS 84
@theo.home.kitchen
- Followers241K
- Authenticity87
- ER4.6%
- Prior conversions14
Filter the full 38,500 in your matchlist. We send a ranked shortlist, not a generic list.
How the performance score is calculated →The matchmaking engine
The WiiPals Performance-Score Model.
Every creator in the index is ranked on four inputs that update weekly. The composite score is what your brief gets matched against — not follower count, not vibes. The model is the reason 71% of applicants never make it in.
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01
Authenticity Index
Measures follower provenance, comment-velocity patterns, and the share of engagement originating from suspected bot or pod networks. Creators below the 70 band are rejected on application, full stop.
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02
Engagement Quality
Engagement rate is weighted by watch-time on video, save-rate on static posts, and completion-rate on Stories. A 6% ER with 92% completion beats a 14% ER with skim-through traffic, every time.
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03
Conversion History
Tracks attributable prior brand-category conversions — warm-traffic purchases, link clicks that landed on a Shopify checkout, and post-purchase survey self-reports. Creators with no conversion history are flagged as unproven.
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04
Audience-Channel Fit
Matches the creator’s audience demographic and platform cohort against your brief’s target. A home-goods brief served to a fitness-audience creator will underperform regardless of raw creator quality, so this input penalizes or rewards the cohort match.
The 48-hour launch
From brief submission to first creator content live in five days.
Median onboarding-to-launch: 41 hours. Median first-creator-content: 5 days. Below is the actual operational sequence, not a stylized version.
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Hour 0–2 · Brief intake
Submit brief
You fill the four-question quiz or hand us a creative brief directly. Vertical, audience, budget, deliverables, brand-safety constraints. No kickoff calls required to begin.
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Hour 2–24 · Shortlist delivery
Get the matchlist
A ranked shortlist of 8–14 mid-tier creators with performance scores, audience-fit notes, prior conversion data, and proposed hybrid CPA / flat compensation per creator. Ready for your review.
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Hour 24–36 · Brand approval
Approve & contract
Select creators, approve creative angles, sign contracts inside the WiiPals dashboard. Contracts are pre-vetted against FTC disclosure and platform-safety rules. One-click approval.
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Hour 36–120 · Brief & launch
Brief & ship
Creators are briefed via a templated kit. First drafts land in your queue for approval. Median first-content live: 5 days. Attribution flows through Shopify, Klaviyo, Meta, and TikTok Shop in one tab.
Drop your brief now. Matchlist in 48 hours, guaranteed.
Get My Matchlist in 48 Hours